May 27, 2021
Julie and Corey invite Callye Keen of Red Blue Collective back on the show, and the three put on their psychologist hats to try to figure out how pricing affects what people buy. Topics covered include why it’s easier to sell expensive services than inexpensive items or courses, perceived value, and the problem with gurus and coaches. They finish off the show by delving into the logic that goes behind advertising and how people calculate value in their head and scaling up the ascension ladder.
Help Callye get his podcast into the top 100 business podcasts by subscribing and listening.
Apple Podcasts (https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987)
Spotify (https://open.spotify.com/show/0TwqeP2dfGG3qFBh3B0b33)
And find more on his site (https://www.redbluecollective.com/)
Check out our latest course on time management: TIME B.O.M.B. (sb-pace.mykajabi.com/time-bomb)
Follow our podcast on Instagram (@bizquik.podcast), and if you want to learn more about SB PACE, head on over to our website SBPACE.com. You can also find us on the following social media platforms:
Facebook (SB PACE)
Instagram (@sb.pace)
LinkedIn (@sb-pace)
Twitter (@sb_pace)
YouTube (SB PACE)
You can buy our book, Seriously? Now What?! A Small Business Guide to Disaster Preparedness, on Amazon.
BizQuik is a Traxler-Harris production.