Apr 13, 2023
Welcome to the BizQuik podcast, where we help entrepreneurs and business owners navigate the ups and downs of running a business. I'm your host, Julie Traxler, and in today's episode, we'll be discussing a concept from Clayton M. Christensen's book, "How Will You Measure Your Life?" called "What Job are you Hiring for?"
According to Christensen, understanding the job your customers are trying to accomplish is crucial for creating a successful product or service. It's not just about selling a product or service, it's about helping your customers achieve their goals.
For example, let's say you own a coaching business. Your clients aren't just hiring you to give them advice, they're hiring you to help them achieve a specific goal. Maybe they want to increase sales or improve their communication skills. Understanding the job your clients are hiring you for will help you create a more effective solution that meets their needs.
The same goes for any business. Whether you're selling a product or service, understanding the job your customers are trying to accomplish is key to creating a successful business. You're gonna focus on the job to be done. You can then create a more effective solution that meets the needs of your customers.
As entrepreneurs and business owners, it's easy to get caught up in the day-to-day tasks of running a business. But it's important to take a step back and ask yourself, what job are my customers hiring me for? By understanding your customers' needs and goals, you can create a business that truly meets their needs.
So, take some time to think about the job your customers are hiring you for. Are you meeting their needs? Are you providing a solution that truly helps them achieve their goals? By focusing on the job to be done, you can create a more successful and fulfilling business for yourself and your customers.
That's it for today's episode of BizQuik. Thanks for tuning in, and we'll see you next time.
Themes: Sales, Coaching, Problems, Solutions, Customers
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